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Franziska 03 by sim4nee
Update your links! My blogging continues at http://blog.microugly.com.
21 Sep, 2006

Nintendo's Image Problem Continues

Judging from an article in the Australian yesterday, titled Nintendo socks it to Sony at Christmas, it seems Nintendo still has a huge kiddy-image problem to overcome in Australia, in no part thanks to the Wii's low hardware specifications:

"The 360 will probably address the mature market, while Wii will appeal to the younger age group," said Harvey Norman games product and marketing manager Jason Williams.

Target electronics business manager Chris Hardiman said: "Wii lines up more against the PS2, while the 360 is more of a total entertainment package."

"Wii is aimed at younger gamers, so it suits the Target demographic."

It seems hardware specification has a direct relationship with the age of the users.  If we had four PS3's running in a distributed-computing configuration it would probably only attract gamers over 80.

Despite Nintendo's best efforts to portray Wii as a revolution in gaming for everyone with its innovative new controller, this message doesn't seems to be spreading very far at all.  Not even to people who should be in the know.

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